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Shannon Valladolid

The Information and Public Relations department is dedicated to providing accurate, timely information and promoting the strengths of our District. We serve as a vital communication link for School Board members, employees, families, business leaders, the broader community, and media representatives.

Additionally, we house the Interpretation and Translation team and front desk, ensuring clear, welcoming communication for everyone we serve.

Our responsibilities include managing the district’s website and social media platforms, sharing stories, initiatives, and achievements through engaging print and video content. We also collaborate with schools to develop and implement marketing strategies aimed at increasing enrollment and maintaining a consistent, impactful brand. In addition, we coordinate clear, accurate, and timely communication during emergencies or critical situations to keep stakeholders informed and maintain public trust.

Shannon Valladolid, Director of Information & Public Relations

Stay Connected: Explore the District's Diverse Communication Channels

Our district is committed to keeping our community informed and engaged through a wide range of communication methods. Using the Apptegy platform, we seamlessly connect with families through emails, SMS, voice calls, our district app, and Rooms. With these tools working together, you’ll always stay connected and never miss an important update!

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APPTEGY ROOMS

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School Delays and Closures: Comprehensive Notifications for Families and Staff

Should there be a school delay or closure, both families and staff will be promptly notified through an automated phone call, text message, and email by 6:15 a.m. at the latest. This timely communication allows students who need to board the bus as early as 6:30 a.m. to be adequately informed and remain at home. For further details, kindly visit the School Closings page.

Campus Portal: Stay Informed About Your Student's Progress

Campus Portal allows parents to monitor their student's grades, attendance, and test results seamlessly.

It's essential to ensure that your email and phone number on file are always up-to-date. New parents will receive a username and temporary password for the Campus Portal upon registration.

If you haven't logged in before or are unsure of your username/password, please reach out to us via email at portal@mcpasd.k12.wi.us

The Middleton-Cross Plains Area School District is home to amazing students and staff achieving great things every day. We want to celebrate and share their stories! Our communications team can help share your story on social media or even with local news.

Submit your story today to any of our team members below and help inspire others in our District!

Meet the Team

Shannon

Shannon Valladolid

Director of Information & Public Relations

Shannon Valladolid is the Director of Information and Public Relations, bringing over 10 years of combined experience in news media and education communications. After building her career as a multimedia journalist and news anchor across Texas and Florida, Shannon transitioned to education communications in 2018.

For the past 6 years, she has focused on inclusive communication, particularly for the Hispanic community and multilingual families. Her previous work in Hillsborough County Public Schools in Tampa, Florida included leading bilingual marketing initiatives and engagement strategies to connect with underserved communities. Now, Shannon leads an award-winning communications team, enhancing district messaging, managing interpreter services, supporting media relations, and spearheading marketing and branding efforts to boost enrollment and elevate MCPASD’s reputation.

Carrie Brooker is a Public Relations Specialist, where she plays a critical role in managing the district’s websites, social media, sponsorships, newsletters, and branding. A dedicated parent within the district, Carrie is deeply committed to promoting MCPASD’s mission and values.

Carrie brings over 15 years of communications experience, including her work as a Senior Communications Specialist and Communications Manager at Thomson Reuters, where she developed strategic communication plans, managed internal communications, and led crisis communication efforts. She also has extensive freelance experience providing consulting services to major organizations like Thomson Reuters, Madison Magazine, YouCompli, Page 2 Communications, and ClientPay, focusing on media relations, branding, content creation, and social media campaigns.

Her impressive background includes crafting executive speeches, writing thought-leadership articles, developing marketing content, and implementing award-winning employee recognition programs. With her expertise, Carrie ensures consistent, engaging communication that enhances MCPASD’s visibility and outreach.

Carrie

Carrie Brooker

Public Relations Specialist

Jenna Skarlupka is a Public Relations Specialist with a passion for storytelling and a sharp eye for engaging content! With a strong foundation in TV news, Jenna spent 3 years producing a fast-paced morning show, where she covered everything from breaking news and politics to human-interest stories and community events. Her experience in the newsroom sharpened her writing, video production, and storytelling skills, making her a versatile communicator. Now, Jenna brings that expertise to MCPASD, crafting fun and informative videos, graphics, and articles for the district’s website and social media. Her writing is clear, engaging, and tailored to captivate audiences. Jenna is excited to use her talents to promote MCPASD and its partnerships!

Jenna

Jenna Skarlupka

Public Relations Specialist

Soly

Solange Rodríguez Parrilla

Multilingual Support Specialist

Solange (Soly) Rodríguez Parrilla brings over 15 years of experience in interpretation, bridging communication gaps in both the healthcare and education fields. She joined MCPASD from the Madison Metropolitan School District (MMSD), where she served as a Bilingual Resource Specialist since 2017, providing essential language support to students, families, and staff.

 As the Lead Interpreter & Translator for the MCPASD Communications Department, she plays a vital role in ensuring families and staff have access to clear, accurate, and culturally responsive communication.

With a Master’s degree in Nursing and certification as a Certified Healthcare Interpreter (CCHI), Soly combines her expertise in language and compassionate care to serve the diverse needs of the school district. She works closely with our communications team  in translating magazines, newsletters, and essential communications, while also working closely with school staff, student services teams, special education departments, and families to foster inclusive engagement.

Passionate about language access and community support, Soly is dedicated to helping families navigate the education system with confidence. Her work strengthens connections between the district and multilingual communities, ensuring that every student and family feels seen, heard, and valued.

Ari Aranda Rodríguez
Language Support Specialist

Ari Aranda Rodríguez is the Secondary Level Language Support Specialist, bringing over 10 years of educational experience dedicated to empowering multilingual students and families. Ari’s career began as a Latin American literature professor in the Chicago area, where she developed a deep commitment to inclusive education. She then served as a highly effective AP Spanish teacher in both Chicago and Madison, where she built strong relationships with students and families from diverse backgrounds.

Now, in her role at MCPASD, Ari leverages her expertise to ensure that families who need language support have equal access to school resources and opportunities. Through translation, interpretation, and advocacy, she breaks down communication barriers and fosters genuine connections within the school community. Ari’s dedication to equity and inclusivity continues to positively impact the lives of countless students and families.

Axel Gonzales is the Front Desk/Administrative Assistant for Information and Public Relations at MCPASD. A bilingual Spanish speaker with a strong passion for supporting multilingual families, Axel plays a critical role in ensuring all families feel welcomed and informed. In addition to his front desk responsibilities, Axel supports the Director of Information and Public Relations by assisting in the planning and management of staff recognition events, including Years of Service and Retirement celebrations. His dedication to helping both families and colleagues makes him an invaluable asset to the MCPASD team.

Axel

Axel Gonzalez

Front Desk/Administrative Assistant for Information and Public Relations